DINSHA M SAJI

  A STUDY ON STRATEGIES FOR A SUSTAINABLE FUTURE: UNLOCKING ENERGY CONSERVATION Dinsha M Saji St. Joseph College of Teacher Education for Women, Ernakulam Abstract The need for energy conservation and sustainable development is rooted in several critical considerations that address environmental, economic, and social challenges. This study examines the awareness, motivations, and practices related to energy conservation among respondents, shedding light on key factors influencing sustainable behaviours. A majority of participants demonstrate familiarity with energy conservation practices, primarily driven by cost savings. While public awareness campaigns are generally considered effective, there is room for improvement in government incentive awareness. The study identifies a robust commitment to daily energy reduction efforts, with technology, particularly LED lighting, playing a crucial role. Cost remains a significant barrier, emphasizing the need for mitigating strategies. Cultural